8/29/2023 0 Comments Video enhance ai topaz labsFor example, when a user successfully saves a certain amount of money, completes a financial goal, or achieves a good investment return, the app can provide visual cues such as confetti, virtual rewards, or encouraging messages. For fintech apps, this principle can be applied by celebrating milestones and achievements when users complete tasks or reach specific goals.īy utilizing visually appealing graphics, animations, and personalized messages, the app can create a positive emotional experience for users. Peak-End Rule: The peak-end rule suggests that people's memories of an experience are influenced by the most intense (peak) moments and the final (end) moments of that experience. By enabling users to personalize their dashboard, choose preferred themes or colors, and even customize notifications, the app becomes more closely aligned with their preferences and fosters a sense of ownership.ģ. Endowment Effect: The endowment effect refers to the psychological bias where individuals tend to assign greater value to things they own.įintech apps can leverage this principle by providing personalized experiences and allowing users to customize certain aspects of the app. This helps them perceive the app as valuable and enhances their overall engagement.Ģ. By providing clear and concise summaries of account balances, transactions, and financial insights, users can quickly access the information they need. In the context of fintech apps, this can be leveraged by presenting essential financial information prominently and making it easily discoverable. Availability Heuristic: This principle suggests that people tend to give more importance to information that is readily accessible. Let’s break them down and showcase the potential impact of these designs□ġ. 3 Psychological Tricks in Fintech (with examples of Revolut, Monzo Bank and Wise) by Balint BogdanĪs in every other field, fintech apps have incorporated psychological principles that contribute to user satisfaction and engagement.
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